Nicolas de corded head of marketing vision of Orange global brand launch a new brief…
Collaborate, innovate & cultivate
We offer a unique contemporary and collaborative laboratory, equipped with a wide range of design and manufacturing facilities, from digital production to plastic injection machines, the MA design suite program offers a cross‐disciplinary platform and the freedom to develop and evolve. MA textile, jewellery, interior, graphics, furniture and product design are working under the one umbrella... Collaboration to innovation and implementation are some of the program high values
Latest
100 3 LED table mini light
The 100 3 LED table mini light was designed by Lorenzo Rebecchini, produced as part of the digital forming module at metropolitan works digital production center…
Post Graduate Centre, by Daniel Libeskind
Post Graduate Centre, Designed by Daniel Libeskind in 2004
Three dramatically intersecting blocks clad in stainless steel make up this graduate center for the London Metropolitan University, angled as if the metallic bricks had been hurled into this drab streetscape and forced themselves into the ground.
Post Graduate Centre
London Metropolitan University
166-220 Holloway Road
London N7 8DB
United Kingdom
ME WE Speculative Design Book, celebrating four years of MA design suite collaboration with Orange
Welcome to a celebration of the successful collaboration between Orange and London Metropolitan University.
Over the last four years, Masters in Design students and staff have worked with Orange Group to project and predict the future together. In this showcase you will find an insight into how these creative exchanges materialised with examples of student work on four briefs each contained in one of the following chapters:
2008: Together We Can Do More
2009: Sustainable Living Sustainable Business
2010: Mediabitat, Home Ripples
2011: Personal Data
This book aims to lay bare the methodology and strategic aims of the collaboration. It seeks to examine how a combined commercial and educational design ethos can be fruitfully explored through Strategic Marketing methodology to explore and define new business opportunities.
Our collaboration has been very beneficial on all sides. LMU has supported Orange by providing new customer insights through speculation and creative exploration; those insights can be used to express elements of a vision for the future. Simply questioning the future role of the company as digital society develops and new products and services appear has been an enlightening endeavour.
Orange has given Masters students a unique opportunity to work with ‘real-time’ corporate and commercial concerns, competitively designing for and ‘pitching’ to the client during the course. Within a safe and friendly learning environment they have already experienced an insight into what they will undertake in their professional careers.
Students received the actual design brief (worked on at the same time by the Design team at Orange) and fully complied with time and quality constraints expected in professional project presentations to the client at each phase of project development. Both Orange and Masters in Design students have benefited from highly competitive graduate internships at the Design & Usability team at Orange; providing a valuable opportunity to start new Designers’ professional careers within a leading Design environment.
As we move forward we intend to extend our collaboration further, moving from student-led R&D to pure and applied research within strategic areas utilising academics, professors, researchers, masters students and masters of research students…
For book copies please contact Michael Upton m.upton@londonmet.ac.uk
We hope you will enjoy discovering this project, and that it will convey how much we all appreciate working together within the exciting domain of speculative design.
With many thanks to:
Nicolas de Cordes, VP Marketing Vision, Marketing Group, Orange for his invaluable contribution
Orly Orbach for the book production and illustrations & Avni Patel for the book design
The Shape of Things
Foam Bracelet by Riccardo Bovo
Postgraduate students at London Met’s Sir John Cass Faculty of Art, Media and Design and the Faculty of Architecture and Spatial Design will be showing off their top-class talent at a special exhibition this month.
The Shape of Things Exhibition showcases work by nearly 200 postgraduate students across a broad range of creative disciplines.
The show is a collaboration between the two faculties, which are set to merge in 2012, and is a taster of what the new faculty can offer in the future.
Michael Upton, Academic Leader at The Cass said: “The 2011 exhibition is shaping up to be our biggest and most exciting postgraduate show yet, and we’re delighted to be exhibiting with ASD.
“The two faculties are due to formally merge by August 2012 but are already actively exploring ways to work – and exhibit – together.
“As well as the excellent work by individual students, the diversity and breadth of the show will offer visitors a taste of the exciting opportunities ahead for the new integrated faculty.”
The exhibition is part of London Design Festival – nine days of events showcasing the UK’s world-class creative community.
Photography on show will include Ian Farrant’s wonderful portaits of paralympians and Amin Kojoori’s surreal landscapes inspired by Persian epic tales.
Design students will be showing innovative work in furniture, product and interiors, including Riccardo Bovo, who provided this years show image and whose work (pictured) explores the use of algorithm in product design.
Fans of moving images have much to look forward to as well. Animations, dramas and documentaries will be playing, including a beautiful short by Varun Chawla filmed in Mumbai.
The exhibition opens on Friday 16 September, although there is a private viewing on the evening of Thursday 15 September, 6-9pm. To book on to the viewing, or for more information about the show, contact Michael Upton at m.upton@londonmet.ac.uk
Exhibition opening times:
Friday 16 September, 10am – 5pm
Saturday 17 September, 12am – 7pm
Sunday 18 September, 12am – 7pm
Monday 19 September, 10 am to 5pm
The Central House, 59-63 Whitechapel High Street, London E1 7PF (nearest tube: Aldgate East)
